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A recent study conducted by the Outlaw Consulting revealed Volkswagen of America, Incorporated is one of the 12 Most-Respected Generation Y brands.

The age group 21- to 27-year-olds is a generation of consumers that prides themselves on the Goonies, Nintendo and Cabbage Patch Kids. According to Womens Wear Daily (WWD), the publication where the list of the Top 12 Most-Respected Generation Y brands was posted, this generation also represents "young, environmentally conscious consumers." Through driving cars from the Jetta to the Passat, the Gen-Yers relate to Volkswagens green initiatives and its "Fun to Drive" motto, yet value the affordability and approachability of the brand the most.

According to Holly Brickley, Strategic Analyst from Outlaw Consulting, Gen-Yer's respect a brand that is "clean and simple" yet "continues to keep things fun. And this is what Volkswagen has.

Adding to its reputation as a Generation Y brand, Volkswagen has initiated several lifestyle endeavors in order to align the brand with Gen-Yers. VW developed exclusive style accessories and VW auto parts for its new Eos convertible, designed by top fashion and home accessory designers including Lutz and Patmos and Hable Construction. VW also partnered with First Act guitars to create the Garage Master electric guitar, which brought rock and roll to the hands of the consumer by allowing them to plug directly into selected VW vehicles and have a concert wherever and whenever they pleased. This is VWs way of playing along with Gen-Yers passion for music. These noteworthy initiatives attest to the "authenticity of Volkswagen, which is, according to Outlaw, something that is well respected by Generation Y.

Outlaws President, Barbara Bylenga, said the automakers that belong to the Top 12 Most-Respected Generation Y brands are the top brands whose values align with those of todays generation. The core philosophy of each of these brands really gets what being a youth is about. These are, therefore, viewed by the Gen-Yers as authentic and real, in terms of whom they are and what they are trying to achieve.

Generation Y, according to Business Week, is one of the most watched age groups because it is comprises the largest population - almost three times the size of Generation X. With this definition, Outlaw concluded that in a generation with cell phones, music downloads and Instant Messaging on the Internet, it is refreshing to have a company that is authentically cool, more so than trying too hard to be hip and edgy.

Outlaw Consulting is a San Francisco-based research firm that follows the habits of 21- to 27-year-old individuals.

The results of their study are published in the April 19 issue of Womens Wear Daily. The list implies that Generation Y knows about being fashionable yet economical. Being such is considered by the youth interesting yet simple. In lieu of this, the youth views Volkswagen as a top trendsetting brand.

For more about your VW auto parts needs like , visit your trusted online source.

Benjamin Hudson works as a supervisor at one of the top engineering firms in the business district of Louisiana. He is also a freelance journalist and has passion for anything automotive.

The Hybrid Cars of 2007

More and more car manufacturers are developing "greener" versions of their well-known brands. The infusion of Hybrid technology has made a big splash in the motoring world and its popularity as well as the growing concern for the environment has added to the demand for this type of vehicles, urging more vehicle manufacturers to add more of their vehicles in the hybrid bandwagon to capture more potential consumers in the market.

One of the newest in the batch 2007 hybrid car line up is the 2007 Toyota Camry Hybrid, the third in Toyota's Hybrid vehicles. The Camry hybrid boasts of a performance of a top notch six-cylinder engine with the fuel economy of a four-cylinder engine. Although it is not as fuel efficient as the first Toyota hybrid, the Prius, the Camry hybrid is a whole lot better than the regular Camry.

Never to be left behind, giant Japanese car manufacture Honda, has also the Hybrid Accord and the Hybrid Civic. These two sedans offer what Hybrids are known for, less emission and less fuel consumption.
The 2007 Honda Accord Hybrid alone combines luxury and fuel efficiency that is truly environment friendly. Even with a V6 engine that generates 253 horsepower, you can be sure that you will get more miles to the gallon. It is a nice change knowing that you get the luxury and power that you want and still get the fuel economy that we all deserve.

Then there is the 2007 Civic Hybrid which continuously provides the true essence of hybrid technology. Its ingenious engineering has rightly earned it its Advanced Technology Partial Zero-Emission Vehicle (AT-PZEV) rating. What this means is that you don't only get from point A to point B in less gas usage, but also save the environment by not adding to the air pollutants already swarming over it.
Joining the Hybrid car race in 2007 is General Motors second Hybrid vehicle, the 2007 Aura Hybrid sedan. This will be competing with other high-end hybrid cars such as the Toyota Camry Hybrid and the Honda Accord Hybrid. Sporting a V6 engine as well, the Aura Green Line is dedicated to providing utmost engine power with minimal gas consumption. Its engineers claim that it will be able to generate 20 percent savings in fuel economy over its conventional model.

Nissan has also announced that a 2007 Altima Hybrid will be offered and has offered test drives and a glimpse of its development vehicle. In a deal inked with Toyota, Nissan will be dedicating five years into the project with the Hybrid Technology developed by Toyota.

Rumoured to be unveiling its first hybrid model, Volkswagen is said to be preparing a full-hybrid car for 2007 but it hasn't disclosed yet which car model they will be infusing the technology. Latest rumours said that it would be on the Jetta for the upscale engine level or in the Passat for the four-cylinder class.

With more and more vehicle manufacturers realizing the potential of Hybrid vehicles, it won't be long before every car produced will be infused with the Hybrid technology. And as oil prices continue to soar and concerns for the environment are ever growing, we can all be sure that these vehicles will be welcomed with open arms.

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What's with the engine of my father's car?

My father's car is a Volkswagen Passat of the '90.The problem is that the engine block is cracked and the oil flows to the water and it boils the water very quick,so we can't go with the car on long distances.The mechanic said it needs a new engine.Are there any other solutions?

If the block is truly cracked then replacement is really your only option.

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