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The 2006 model year has brought with it several all new models including the Mercury Milan, a midsize sedan based on the popular Mazda 6 platform. For Mercury, the Milan is an important and much needed entry that this particular division of the Ford Motor Company hopes will spice up an aging and uninspiring line up. Thanks to Ford's relationship with Mazda [they own a portion of the Japanese automaker], the Milan appears to be just what Mercury needs.

During the last two decades, the Mercury division has witnessed car sales sink from a high of 527,000 cars sold in 1985 to just 202,000 vehicles sold in 2003. The tailspin has been due, in part, to neglect from higher ups within the company who felt that the division was redundant, in other words, what Mercury offered was nothing more than gently rebadged Fords. In many ways this was true. Still, Mercury has effectively served as a bridge to Ford's luxury division, Lincoln, and the retiring of key Mercury models including the Tracer and Cougar has meant that potential future Lincoln owners shopped elsewhere. Indeed, over the past decade, Lincoln sales have dropped dramatically to the point where archrival Cadillac now outsells Lincoln by over 100,000 vehicles per year.

The Mercury Milan, along with the Ford Fusion and Lincoln Zephyr, are meant to breathe new life into their respective divisions. Based on the popular Mazda 6, the Mercury Milan fills a glaring hole in the Mercury line up. With a base MSRP of $18,995, the Milan offers plenty of car for the money. According to Lincoln Mercury, the Milan can be equipped as follows [1]:

2.3L Duratec I4 or 3.0L Duratec 24-valve V-6 engine

Audiophile® Sound System AM/FM stereo/ six-disc CD changer with MP3 capability

5-speed manual or 6-speed automatic transmission

Leather-trimmed seats

Power Moon roof

Comfort Package, including air conditioning and power seats, windows, and door locks

Safety and Security Package, including anti-theft system

Wales Mahogany Wood-Appearance Package

Of course, time will tell if the Milan ultimately succeeds. The midsize car category offers stiff competition for the Milan with the Toyota Camry and Honda Accord leading the way. Still, the Milan offers consumers a proven product at a competitive price, something not seen at Mercury in quite some time.

Source:

[1] Lincoln Mercury at http://www.lincolnmercury.com

Copyright 2005 -- Matthew Keegan is The Article Writer who writes on a variety of topics including: advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. Samples from his portfolio are available right online.

Ford Auto Parts: Keeping the Vision of Quality and Technology

The Ford Motor Company began as a dream of one man to bridge people with advanced transport technology. It was an ambitious dream, but one that answered the needs of a society on the brink of high-gear industrialization.

It didn’t come easy, however, as the company’s first series of automobiles endured bouts of indifference from the market. Not losing faith, the company relentlessly continued on engineering various motor cars, until one unit, the Ford Model T, finally captured the full interest and esteem of the public. Fast track to 19 years and 15 million Model Ts later, and the Ford Motor Company has already catapulted itself into a giant enterprise in the automotive industry. And at present, after more than a hundred years of continuous hard work and pure determination in the industry, the visions of one Henry Ford are still paying off as his founding company has now become one of the most successful brands in the world.

To date, Ford Motor Company has now evolved into a family of superior automobile brands, which comprises of: Ford, Jaguar, Mazda, Mercury, Lincoln, Land Rover, and Volvo. Nevertheless, Ford has not lose sight of the vision to create top-quality and state-of-the-art vehicles. And relative to these are the corresponding top-quality and state-of-the-art components that function simultaneously. These Ford auto parts are uniquely engineered especially for Ford models to complement performance and sophisticated style that the brand is famous for. Such parts can be categorized as performance devices, exterior parts, and the interior line. Ford performance parts would include a multi-point injection fuel system, updated front and rear suspension systems that yield smoother and quieter rides, heavy-duty alternator and battery, quality four disk brakes with the equivalent ventilated discs, as well as the engine system in which case Ford is known to use powerful V6 or V8 engine concoctions. On the other hand, Ford interior and exterior parts may consist of but not limited to: chrome-finished bumpers, driver and passenger airbags, customized hubcaps, sturdy cargo liners, high-tech audio system, and power windows and locks.

As it is, all possible Ford Auto parts have been made available in the market. Said parts may be sold and provided in general terms or in a more specialized method that is relative to the Ford model, such as Ford F250 parts, Ford Focus parts, among others. The easy accessibility of these Ford Auto parts is to ensure the lifelong commitment and service that Ford provides its consumers.

About the Author

Ever since Aaron was young he is fascinated of unique cars, surfing on the net to witness most up-to-date models

Do you prefer Japanese or American automobiles?

Do you prefer American automobiles
Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saturn, Ford, Lincoln, Mercury, Chrysler, Dodge, and Jeep

or Japanese automobiles?
Toyota, Lexus, Scion, Honda, Acura, Nissan, Infiniti, Mitsubishi, Mazda, Suzuki, Daihatsu, and Hino
I PREFER Japanese! JDM FTW!

Japanese

Full schedule of racing for weekend
One of today's highlights for the Rolex Monterey Motorsports Reunion will be former Indy Racing League IndyCar Series champion Dario Franchitti and multi-time Grand American Rolex Sports Car champion Alex Gurney running exhibition laps in a pair of Dan Gurney (Alex's dad) automobiles.

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