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The Audi S3 Sportback is the ideal choice for drivers who want top drawer hot hatch performance in a sophisticated and comfortable package.

It might have lost its 'most-powerful-hatch' crown to the hardcore Ford Focus RS, but it's still the classiest fast hatchback around.

The Audi S3 is the enthusiast's edition of its more conservative sibling, the A3 hatchback. First produced by Audi in 1999, the second-generation car launched in 2006 is significantly more muscular than its predecessor, Using the same floor pan as the VW Golf, the Audi S3 offers standard quattro four-wheel drive plus plenty of power and a great chassis to deliver sure-footed performance regardless of road conditions. With a firm ride, the car isn't especially comfortable on badly surfaced roads - but for those who want a rapid small hatch that can cope with any road condition, few cars can rise to the occasion like the S3.

The purposeful looks of the Audi S3 hatchback work even better in Sportback form; the extra length and rear doors give it a more grownup appearance. Thanks to a minor facelift the head turning Audi LED daytime-running lights are now fitted, and their piercing light really alters the character of the car. Chrome door mirrors and S3 emblems along with 18-inch alloy wheels separate it further from the rest of the range.

The 2-litre turbocharged engine found in the S3 hatchback and Sportback is an evolution of the motor found in the Volkswagen Golf GTi, Seat Leon Cupra and Audi TTRS. With 261bhp and 258lb/ft of pulling power it's significantly more powerful than the Golf GTi, thanks to a larger turbocharger and reworked engine and exhaust components.

The Audi S3 Sportback feels incredibly solid and well built and the engine and Quattro four-wheel drive system are well proven. Audi performs worse than some rivals in the Reliability Index, partly as a result of higher servicing costs than some competitors.

AUDI S3 TYPES

Whereas the first Audi S3 came in three-door hatchback form only, the second-generation car is also offered as a five-door Sportback alongside the three-door edition.

Both cars are mechanically identical however, which means there's a 1984cc four-cylinder up front, turbocharged and intercooled to give 261bhp. This feeds power to all four wheels via a six-speed gearbox, with 18-inch wheels as standard.

These combined with the stiffened and lightened suspension, enables the car to corner far more purposefully than the A3.

There is also a more sporty part-leather interior, topped off with contemporary inserts finished in brushed aluminium or piano black.

DID YOU KNOW?

• The S3 has a top speed of 155mph and accelerates from 0-62mph in 5.7 seconds.
• The S3 features stiffer suspension than the A3 on which it's based, while it also sits 25mm lower to improve roadholding further.
• For those who want to feel like a racing driver, the S3 can be ordered with a flat-bottomed steering wheel - just like in a Formula One car.

Find more Audi S3 at new and used Audi cars information Hub.

Contextured Uncovers how Leading Automotive Firms are Turning to Online Marketing to Beat the Recession

London, Farringdon,  2009 -- Major car retailers no longer see a policy of injecting huge amounts of capital into traditional forms of offline advertising as the best means of promotion. Many are are now focused on an interactive web marketing strategy. This year Fords main marketing aim has been to bolstered their online presence, which has seen websites, online ads and social media meshing with their product line and positioning. Other leading automobile companies are following this trend as CMR (competitive media reporting) interactive has noted, listed Toyota, Honda and Ford amongst the top ten spenders in online marketing.

Car companies can use social media applications and blogs to move closer to customers, gain more attention and interest in their services and brand, as well as gaining a better understanding of their customers needs. Car retailers have also seen and noted the importance of an interactive engaging website. In bids to gain and retain customer attention online, motoring companies have become more creative, for example Ford have created and posted on their website a video version of the Ford story. As a result of their online marketing efforts, Ad Age ( adage) reports that the number of qualified buyers who planned to buy a Ford jumped 16% from 2008.

Why Should Auto Retailers Use Online Marketing Rather Than Offline Advertising?

“Over 75% of consumers when searching for the nearest local car retailer start their research online'”– (Jim Rucker- TK productions-chief marketing executive. July 2009)

Car retailers who are market leaders in sales generated via the Internet, share an approach that has revealed some common practices that are critical to a successful Internet strategy. Number one amongst these best practices is taking the time to develop and manage an organic strategy, information regarding how to drive organic traffic can be accessed at: http://www.contextured.com/search-engine-optimization/

Number is to invest in a paid search strategy, you can access more info on paid search marketing at: http://www.contextured.com/search-engine-marketing/. A comprehensive online marketing plan plan will be geared towards driving traffic to your website in the most cost effective manner.

“when searching for a car retailer consumers use search engines 3 times more often than TV, radio, and newspapers ... combined!” (www.dealron.com-2009)

It can be extremely difficult to dedicate the required marketing resources with all the demands of running a workshop, parts shop or dealership. Larger dealers and suppliers will generally employ an agency but this comes at significant cost. Using someone in-house is an option but the steep learning curve of the technologies involved can often lead to poorly performing campaigns and lower than expected returns. This is cited as the number one reason why businesses give-up on web marketing

Thankfully there are technologies readily available that can help smaller car retailers run profitable web marketing campaigns.

Website Grader is one of these technologies now readily available for free. By simply inserting your website URL and some competing websites into the text fields provided on their website the software will generate a report that measures the marketing effectiveness of your website and SEM (search engine marketing). It provides a score that incorporates factors such as website traffic, SEO (search engine optimization), social popularity. Website Grader will also provide some basic advice on how the website can be improved from a marketing perspective. For more information on tools and techniques available to monitor your websites performance visit: http://www.contextured.com/2009/08/how-do-i-monitor-traffic-to-my-website/

Google Analytics is another online marketing technology which is totally free offering businesses the opportunity to gain invaluable rich insight into its website traffic and online marketing effectiveness. Google has made the features of this product flexible and simple to use. This tool clearly presents the effectiveness of your PPC (pay-per-click) ads, search ranking, website content, click through rates in the form of reports, mapping and charts. Google analytics allows you to understand your website visitors, what and where they're clicking and therefore identifying any leaks on your website resulting in a lost opportunities.

Contextured offers a full search engine marketing and optimization package for a low monthly fee. Their technology helps ensure your car retailer is ranking highly in organic search results on Google, Yahoo, and Bing for searches on words like “local garages” “Car dealers” “Motors Dealerships”. As experts in keyword optimization process they can help your website up the rankings in search engine results. For a one week free trial use the promotional code "7days" during signup. See more information at: http://www.contextured.com/?ref=4

There are no quick solutions, but by employing the best possible online marketing tools and technologies readily available on the market, motoring companies can drive increased traffic to their site resulting in more sales, quires, and leads, enjoying increasing success like many leading automotive companies are amongst the doom and gloom.

For additional information on the news that is the subject of this release contact Michael Benjamin or Visit: http://www.contextured.com/solutions/

About the Author

About Contextured:
Contextured Limited is a privately held limited company based in London and serving both the UK and US markets. Founded by a team of web marketing experts from Lastminute.com and Yahoo! and a PhD scientist specializing in natural language processing, their goal is to simplify and make more effective SEO and SEM techniques and empower customers who want to make the most of web marketing.

ford focus sport 116 is the same as ford focus sport tivct or not?

i just want to insure my car , when i insert the registration number it gives me two options of ford focus sport and ford focus sport tivct. the v5 document says ford focus sport 116. i dont know whichever is my car.
any help would be greatful

yours is the vct (116ps) the other variant is 100ps.
ring the dealer and ask them to check if you are still unsure.

Peugeot 308 GT offers miles of smiles
Peugeot is celebrating its 200th anniversary this year, which is quite an achievement. To put it into context, when Peugeot was founded in 1810, Napoleon had 11 years left in him and Beethoven was still hard at work.

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