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When asked how did Dodge do in 2009, some are hard pressed to answer. The fact is that Dodge made some very positive forward strides, but was also hampered by a handful of serious setbacks. Depending on how one chooses to view these tides of fate will depend on how one views how well or poorly dodge did in 2009. So, how did Dodge do in 2009?

If one takes a long term view of the situation, then Dodge did fairly well in 2009 in some regards. The cancellation of many street racing team SRT vehicles is probably a blow to many enthusiasts, but the new Journey is a solid vehicle that combines Dodge's famous attitude with practicality that is sure to keep sales strong as the economy continues to recover. The cancellation of the Dodge Caliber SRT did not seem to have a negative impact however, as the economic road-rocket was not well received. The news that the aging Dodge Charger was due for a replacement did not help sales very much and Dodge pickup and SUV sales have been stagnant at best, especially with the Durango being canceled with little notice.

Dodge's parent Chrysler made headlines news with its bailout and subsequent alignment with Fiat, and that news was generally received positively by many. Dodge loyalists may not be so happy about the news given the brand's traditional appeal to the heartland consumers who have been led to believe that foreigners do not know what Americans want or need in the way of automobiles. So, if someone were to ask "how did Dodge do in 2009?" the answer would have to vary depending upon one's point of view.

Ronald W Tanner is a contributing writer at Dodge Engines. He writes about Dodge engines, Dodge transmissions and other industry specific topics.

2010 Kia Soul

You may have noticed Kia’s ad campaign on TV. It’s called "Peer Into A Soul" and features three different situations with people staring into the camera with quizzical looks on their faces. One scenario involves a hitch-hiker looking for a ride at a backwoods diner, the other a couple of characters straight out of The Sopranos, and the third a Friday The 13th Jason type of character wearing a plastic mask. Kind of creepy, but definitely attention-getting.

And that’s precisely the point, according to Kia’s national marketing manager, Greg Hardy. "We are struggling with our brand equity in Canada," he conceded at the launch of the new 2010 Soul. "And we don’t want this model to ‘go niche’. The Soul is a departure from what you would normally expect from Kia."

A cynic might remark that Kia’s ad campaign stars paranoid drifters, wiseguys, and psychotic killers, but it is definitely a departure for this Korean company and is certainly different. Hardy claims that the Peer Into A Soul website has generated over 200,000 visitors since it was put up earlier this month.

Based on the Rio platform, the Soul is also one of the new breed of stubby compact "urban crossover" wagons that seem to be the new flavour of the month. The Honda Element was probably the first of this breed - although it’s in a slightly different market - and the soon-to-be-released Nissan Cube and Toyota Scion xB are also direct competitors....or will be when they arrive in Canadian showrooms later this year. Interestingly, Kia is also targeting the Dodge Caliber and Suzuki SX4 as rivals. You could toss in the Pontiac Vibe/Toyota Matrix while you’re at it, but, according to Greg Hardy, the Soul will have this market pretty much all to itself when it hits the pavement in March.

In order to stand out from the crowd and establish a new brand identity, Kia stylists have incorporated what they call a "tiger nose" front grille with integrated "repeater" turn signals into the Soul’s body. Apparently, this is a theme that we’ll be seeing on future Kia products and is already in evidence on the new Magentis sedan.

Two engines will be offered, both four-bangers. The 1.6 litre version develops 122 horsepower, while the 2.0 litre is good for 142 horses. You can choose from either a four-speed automatic or five-speed manual transmission, but the manual gearbox will only come with the smaller engine. Kia expects the automatic transmission to be the best selling drivetrain and, all things considered, likely to be the most appealing choice for the "Generation Y" market it’s being aimed at.

High on the cuteness scale, the Soul does have a practical side. Fold down the back seats and you get some 546 litres of cargo space, and there is actually an abundance of rear legroom and headroom throughout the vehicle. I made a point of riding in the back seat at the product launch, and didn’t feel confined or trapped, which is not often the case with these kinds of puddle-jumpers. I could even see the Soul being used as a taxi, as long as passengers don’t have any

luggage, because behind the back seats, things get kind of snug. Nonetheless, both on the highway and around town, the Soul surprised with its reserve power, nimbleness, and in particular, its lack of rattles, looseness, or mysterious noises. Kia has kind of a checkered history when it comes to things like assembly quality, but the Soul seems to be as tight as a drum.

Four versions will be offered: 2U, 4U, 4U Retro, and 4U Burner. Depending upon the model, you can order things like larger wheels and tires, sportier suspension, upgraded stereo, sunroof, different coloured interior trim, air conditioning, and stereo speakers that have a mood lamp feature. Crank up the tunes and they glow red in time to the music.....what Kia calls a "club effect". You can also choose upholstery that glows in the dark, albeit temporarily To paraphrase Michael J. Fox in Back To The Future, older buyers may not care about these little extras, but their kids are gonna love ‘em. My 25-year old daughter would buy one for these two items alone. Standard equipment includes the usual roster of modcons, such as power door locks, heated mirrors, Bluetooth capability, USB ports, and heated front seats. This last feature is an excellent idea and should be standard issue on all cars sold in Canada. I just returned a new Chevy Traverse, that despite its $53,000-plus price tag, did not have heated front seats. No wonder GM is in trouble. As time goes on, Kia will also offer a range of performance upgrades that will include high-flow air filter, tuned exhaust, and high-performance air intake. These go-fast goodies are currently "in development" according to Greg Hardy.

Base price for the Soul will be $15,495, but even loaded, with all the goodies, it will still be under $21,000, although not by much.

About the Author

Ted is a famous writer who writes on the topics related to motorcycles reviews, mountain bike reviews, new car reviews for Driver-seat.

Is it worth getting Amsoil and going 1 year on an oil change vs. other oils?

I was going to order Amsoil Signature Series 0W-30 motor oil plus an Amsoil Absolute Efficiency oil filter for my 2008 Dodge Caliber SXT. According to Amsoil the motor oil can go 35,000 miles or one year, and the filter can go 25,000 miles or one year without changing it. I drive less than 10,000 a year I would imagine. Is this motor oil plus filter worth $75 shipped to me? Is it better for my car than the other brands? Will it increase fuel efficiency and car performance? Otherwise I imagine I can get Pennzoil Platinum Full Synthetic and a filter for like $25 at WalMart. What would you guys recommend? Thanks in advance for any advice.

AMSOIL is an awesome oil and it is worth every penny. I actually just changed my oil when I got home from work with AMSOIL and did my other car last weekend. I don't actually use it for 25k, but regardless it's good stuff. I also use the filters and tranny fluid.

Check out GTASynthetics.com for more information, they should have charts and diagrams and stuff too.

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