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Chevy brandished its trucks under the marketing tag 'A Legacy Built on Dependability'. For the 2008 model year, three distinctly outstanding models were introduced in the market. Silverado, Avalanche and Colorado are simply the best in their own class.

Tough guys want their trucks to be durable enough to stand the country dirt roads. Silverado's rock-solid body is a favorite choice. Owners bragged that this truck model can outlive them and would even fit as their son's inheritance. Power and driving comfort adds up to the excellent features of this Chevy truck. Silverado's extremely powerful 6.6L V8 Turbo diesel engine matched with a six-speed automatic transmission can hurdle long dirt road and highway trips with ease. Its versatile passenger cab with a rear door capable of opening at 170-degrees takes care of easy cargo handling.

For guys who love sporty vehicles but still prefers the power and carrying capacity of a truck, the Avalanche is their preferred model. It is endowed with an innovative midgate system that allows the extension of the pick-up bed in the back seat area. When the midgate is folded down, it converts the pick-up's rear bed as a comfortable sleeping quarter. This is why the Avalanche is an outdoor-lover's favorite. Two sleeping bags nicely fit in this 'convertible' truck, so mountaineers do not need to pitch a base camp tent when the Avalanche joins the trek.

Economy conscious fellows would love a truck who can offer the same hardworking performance. The Colorado is Chevy's mid-sized truck powered by a smaller 3.5L I5 engine. As a model co-developed with the Japanese manufacturer Isuzu, this pick-up truck has all the much sought after features such as durability, flexibility, comfort and power all rolled into one.

Mindful that trucks usually haul cargo in long trips, entertainment and information connectivity are two important considerations. All 2008 model Chevy trucks are equipped with CD and MP3 capable entertainment package and state-of-the-art Radio Data System compatible radio. The Avalanche went beyond this by integrating a Navigation Radio.

General Motor's patented Active Fuel Management technology is also common to all new models of Chevy trucks. This revolutionary technology installed the engine's capability to shift between eight cylinder full power and fuel-saving four cylinder mode. This process is fully automated and electronically controlled.

Some models are adapted to E85 ethanol-blended fuel as an expression of Chevy's commitment to alternative energy utilization and development. Ethanol burns more efficiently that fossil-fuel based gasoline and thus, minimizing carbon gas emission in the atmosphere. True to its commitment to the American Revolution, Chevy is contributing in the global initiative to reverse the trend of climate change.

You have all the reasons to be a proud owner of a Chevy truck. Dress up your key with a Chevy Truck Keychain. Remember, that little rod gives you access to all the wonderful goodness stored in your Chevy. Your key is the lucky charm capable of activating all the powers of the greatest truck in the planet.

Bernabe Almirol is a writer for Wholesale keychains. Check out the intricate designs of these Chevy Truck Keychains, they are crafted in stainless steel, metal, chrome, and leather and comes with a lifetime guarantee against flaws in the material.

Products Often Enjoy Generational Rebirth

by: Geoff Ficke

Many products that have been successfully consumed for decades experience severe peaks and valleys during their life cycle. Sometimes we notice the rise and decline of products, most often, however, we simply are oblivious to this happenstance. These items seem to quietly go in and out of vogue based on consumer tastes and competitive market conditions. This usually does not happen by accident, but occurs as a result of planned marketing strategy crafted to continually reintroduce brands to new generations of consumers.

Consider the wonderful success Walt Disney created by appealing to successive generations of children. Mickey Mouse, initially incarnated as Steamboat Willie, has been enjoyed by children all over the world for 80 years. As each generation of children matures, typically after seven to nine years, the next group is always growing into a new class of tiny consumers of these cartoons.

In 1932 the Disney Company introduced the classic animated movie feature, Snow White and the Seven Dwarfs. The movie was a rousing commercial and critically acclaimed success at that time. Disney, recognizing the always changing demographics of the youthful audience for the story, created a franchise for Snow White. This beloved film is reintroduced into theatre distribution every seven years. This insures that there is continually a new audience for this wonderful fairy tale. Snow White is the most profitable single entertainment vehicle of all time, owing to its constantly being represented to the next generation of children.

The Disney theme parks utilize much the same marketing strategy. Parents take their children to the amazing Disney theme parks to enjoy the lifelike cartoon characters, the theme rides and exhibits that their little ones have experienced through television, movies and licensed toys. Parents become grandparents and the cycle is repeated. The Disney Company is always introducing new attractions to keep the parks contemporary, exciting and push demand for the Disney experience to new generations of fans.

Fashion is another product category that seems to cyclically revert to past designer names and styles. Diane von Furstenberg was the American doyenne of fashion in the 1970’s and 1980’s. Ms. Von Furstenberg’s  signature “wrap dresses” were hugely popular and enabled her fashion house to license successful perfume, cosmetics, jewelry and lingerie lines. For a number of years her collections seemed to lose their luster. However, a new generation of fashion conscious young women has rediscovered the clingy “wrap dress” and the figure flattering fit these simply crafted garments provide the female figure.

Diane von Furstenberg is enjoying a huge commercial resurgence in the first decade of the 21st century. Another former high priest of the fashion world, “El Commandatore”, Emilio Pucci is also enjoying renewed popularity. The Italian designer, famous for his vividly colored patterned fabrics, was one of the fixtures of the haute couture scene in Milan in the 1960’s. After his death, the Pucci atelier lost much of its sheen. Sales plummeted and top boutiques and department stores dropped the line and replaced it with more contemporary designer product.

Recently I was on a business trip in Italy and noticed women everywhere I went were wearing clothes that seemed to be designed by the long deceased Emilio Pucci himself. This piqued my curiosity. I did a bit of digging and discovered that the Pucci brand had been purchased, recapitalized and reinvigorated with new design talent. The signature Pucci color palette has been brought back to life in contemporary fabrics and designs and a new generation of fashion consumers are being drawn to the fresh offerings of Maestro Pucci’s creative vision.

The “hula hoop” was one of the most successful single products of the 1950’s. Many young people today have no knowledge of what a “hula hoop” is, what it does or why anyone would own one. And yet, when Elvis was the height of his popularity, almost every home had one or more “hula hoops”. As a great fad item, it disappeared almost as quickly as it had ascended.

While working a sporting goods industry trade show recently, I saw a booth that had “hula hoops” for sale. I stopped at the display and spoke to the sales manager. He advised that the product is now being successfully repositioned as an exercise/wellness device for weight control. Major sporting goods stores are stocking the product and it is being used by personal trainers as a simple, fun, beneficial tool to improve cardio-health.

The economy is currently in the doldrums. People are judiciously watching each dollar and seeking products that provide maximum benefit for minimum cost. Times like these always see a spike in sales of SPAM. This canned meat product, popularized, well, infamously mass consumed by United States soldiers during World War II, is again selling at record levels. SPAM lingers on store shelves during boom economic cycles. Comics have enjoyed delivering a full stable of SPAM jokes for 70 years. Nevertheless, when consumers need an economical, versatile food product to fill their bellies, SPAM always reappears to fill the void.

One of the great successes in the automotive world is the re-emergence the Mini. The Austin Mini was ubiquitous in the middle of the 20th century in England. Actors, athletes, even Prince Charles were proud to be seen driving their Austin Mini’s around London and Liverpool. However, times changed, the Mini did not evolve any further than its earliest, boxy styling and larger more powerful sports cars became popular with the glitterati. Austin Mini sales collapsed and production ceased.

BMW bought the Mini brand name and product rights in the 1990’s. The German manufacturer, famous for designing some of the most technologically advanced, highly styled and expensive road cars in the world began to meticulously reinvent the Mini. Brilliantly, the Company decided to essentially leave the styling cues of the Mini unchanged. The shape that was so endearing to consumers was sacrosanct. BMW re-engineered the power train and safety features to the highest contemporary standards. The new BMW Mini was reintroduced and has quickly become one of the most popular vehicles in the world.

VolksWagon has done something similar with the re-introduction of the classic Beetle. General Motors let the long running Malibu model die. This past year Chevy redesigned and repositioned the Malibu and it is one of GM’s few great sales successes. The Dodge Challenger has enjoyed similar popularity since being re-launched using some of the design features of the old model.

Successful marketers and entrepreneurs must work diligently to maximize product life cycles. Tide Detergent, Jif Peanut Butter, Folgers Coffee, and McDonalds are obvious examples of brands and products that enjoy immense mass popularity in good times and bad. Most products however, must be constantly re-invigorated and positioned based on market conditions.

Products are successful when marketing plans, sales strategies and branding are well coordinated and properly executed. Failure in any of these areas will result in declining sales and possibly death of the brand. Product illness, or even death, however, does not necessarily mean disappearing forever, as when a human dies. There can be a resurrection for such products and brands. The potential to re-launch or regenerate limp, sclerotic products can be achieved when the strategy, the management and the timing is in line and opportunistic.

About the Author

Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.

After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.

Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.

Where can i find aftermartket accessories for a 1990 chevy cavalier 4dr (ie dash kits)?

I am rebuilding a 1990 chevy cavlier from the ground up. I have hardly been able to find anything. It is a 2.2L I4, 4dr, auto trans. I have only found 2 body kits and that is about it. I am looking for other body kits, dash kits, dashboards (if you can even get those, and no i dont mean the carpet covers), engine dress up and some engine parts. I have been looking for almost 5 months now. I am also looking for anything that can make this car what it should be, sporty.

I could not find any dash kits but at RockAuto.com you can get new carpet in flashy colors like neon green, purple, etc. There is also a Dynomax exhaust system available.

Test Drive: 2010 Chevy Equinox LS
Base Price: $22,615Price as Tested: $23,665This week we're driving Chevy's redesigned 2010 Equinox LS, an SUV that is built to deliver secure motoring, good looks and great fuel economy. With an entry level price of just $22,615, Equinox ups the ante

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